Nutrition & Strength Coaching

Feel stronger,
look better,
train smarter.

Online coaching for people who want real results — not quick fixes. Nutrition and training built around your life, your goals, and how you actually want to feel.

Download the free nutrition guide → Apply for coaching
3×
Qualified
Deg.
Exercise Science
100%
Online
🥗
Nutrition coaching
A nutrition plan built around your training, your schedule, and your goals — not a generic template.
🏋️
Training programming
Progressive strength programming that fits your life — whether you're in a commercial gym, home gym, or just starting out.
⚡
Full performance coaching
Nutrition and training under one coach. The most effective way to change how you look, feel, and perform.
Sound familiar?

You're putting in the work.
The results aren't matching it.

You're training consistently but your body hasn't changed much in months
You're eating "pretty well" but you're not sure if it's actually right for your goals
Your energy is inconsistent — some sessions feel great, others feel flat
You've tried tracking macros or following a plan but it never sticks
You want a clear, simple approach that actually fits your life

This is for anyone who takes their health and training seriously and wants the support to make it actually work.

Gym-goers focused on body composition
People wanting to build strength and muscle
Athletes looking to improve performance
Anyone who wants to lose fat without losing muscle
People who want a sustainable, long-term approach
Competitive athletes — powerlifting, CrossFit, Hyrox & more
Your coach
Frank — strength coach and sports nutritionist
Sports
Nutritionist
+ S&C Coach

Hi, I'm Frank.

I'm an online nutrition and strength coach with a degree in Exercise Science. I work with everyday gym-goers and competitive athletes who want a structured, intelligent approach to how they train and eat — without overcomplicating it.

I don't believe in crash diets, extreme approaches, or plans you can't maintain. I believe in building habits that compound — so that six months from now, you're stronger, leaner, and actually enjoying the process.

✓Bachelor of Exercise Science
✓Qualified Sports Nutritionist
✓Qualified Strength & Conditioning Coach
✓Competitive strength athlete

Everything I teach, I apply myself. I compete in powerlifting and use the same principles with my clients that I use in my own training and nutrition.

How I work with you

Three ways
to work together.

Choose what fits where you are right now. Not sure? Apply anyway — I'll recommend the best fit.

🥗
Entry point
Nutrition Coaching
  • Custom nutrition plan for your goals
  • Weekly check-in form
  • Fortnightly Loom video review
  • Voice note support throughout the week
  • Plan adjustments every 2 weeks
Apply for nutrition coaching
⭐ MOST POPULAR
⚡
Complete package
Full Performance
  • Nutrition + training fully integrated
  • Weekly check-in form
  • Weekly Loom video review
  • Voice note support all week
  • One coach, one joined-up plan
  • Priority response time
Apply for full coaching
🏋️
Programming
Training Programming
  • Custom training programme
  • Weekly check-in form
  • Programme updates every 2–3 weeks
Apply for programming

Not sure which is right for you? Apply anyway — I'll point you in the right direction.

Free resources

Start here.
No cost, no catch.

Two ways to find your biggest nutrition gap right now.

Free PDF · instant download
One-page reference guide

The Strength Nutrition Fundamentals Guide

Calories, protein targets, carb timing, training vs rest day nutrition — the five fundamentals explained simply and practically.

Download free guide →
Results

What clients
are saying.

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Ready to start?

Let's build something
that actually works.

I work with a small number of clients at a time so every plan gets real attention. No generic templates. No calls unless you want them. Just clear, practical coaching that fits around your life.

Apply for coaching — takes 5 minutes Follow on Instagram → @basstrength__